1. Introduction

Welcome to The Life TrackR (hereafter “Life Tracker India Private Limited,” “we,” “us,” or “our”). We are committed to protecting your personal information and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and protect your information in accordance with the Digital Personal Data Protection Act (DPDP Act) of 2023 and other applicable laws.

By using our services, visiting our website, or accessing our mobile application (“Platform”), you agree to the terms of this Privacy Policy, including the collection and processing of data outlined herein.

2. Information We Collect

We collect various types of information to provide and improve our services:

2.1 Personal Information

• Identification Data: Name, email address, phone number, mailing address, date of birth, etc.
• Financial Data: If you opt to share investment or financial details for goal tracking, these will be stored securely.

2.2 Usage Data

• Technical Data: IP address, device information, browser type, operating system, and usage patterns.
• Location Data: Approximate or precise location (if you grant permission) to customize certain features.
• Cookies and Similar Technologies: We use cookies and similar tracking technologies to enhance user experience and personalize content. For details, see Section 6 (Analytics).

2.3 Health and Wellness Data (Optional)

• If you choose to integrate wearable devices or manually input health data, we may collect activity metrics, dietary info, and other wellness-related information.

2.4 Push Notifications

• We may send push notifications to provide updates, reminders, or other relevant information.
• You can opt out of push notifications by adjusting your device settings; however, doing so may affect the utility of our Platform.

2.5 Contacting the User

• Contact Form and Mailing List/Newsletter: When you fill out a contact form or subscribe to our mailing list, we collect your first name, last name, and email address to respond to inquiries or send periodic updates. By providing this information, you consent to its use for these purposes.

2.6 User Identification via UUID

• Universally Unique Identifier (UUID): Upon installation, our Application may generate and store a UUID to track usage and preferences. The UUID persists between launches and updates but is lost when the User deletes the Application or resets the device. Reinstalling the Application will generate a new UUID.

3. Legal Basis for Processing

Under the DPDP Act of 2023, we rely on the following lawful bases for processing your data:

• Consent: You have given explicit consent to use your data for specific purposes (e.g., health data, analytics, marketing communication).
• Contractual Necessity: To fulfill our commitments to you, such as providing the services for which you signed up.
• Legitimate Interests: Where processing is necessary for our legitimate business interests, provided it does not override your rights and freedoms.

4. How We Use Your Information

• Provide and Maintain Services: To create and manage your account, track goals, and offer personalized recommendations.
• Analytics and Improvements: To understand user behavior, enhance our Platform, and measure the effectiveness of marketing campaigns.
• Communication: To send updates, newsletters, and other relevant information. You can opt out at any time.
• Compliance and Security: To comply with legal obligations, resolve disputes, and enforce our agreements.

5. How We Share Your Information

• Service Providers: We may share your data with trusted vendors (e.g., cloud hosting on AWS India, analytics services) who process it on our behalf.
• Compliance with Law: We may disclose your data if required by law or to protect our rights, safety, or comply with judicial proceedings.
• Business Transfers: In the event of a merger, acquisition, or asset sale, your information may be transferred. We will notify you of any significant changes.

We do not sell your personal information to third parties.

6. Analytics

We use various analytics services to help us understand and improve how users interact with our Platform:

1. Analytics Collected Directly: We may collect usage statistics internally to optimize and troubleshoot our Application.
2. Google Analytics (Universal Analytics) and Google Analytics (Universal Analytics) with Anonymized IP:
   
   • Personal Data Collected: Cookies, Usage Data
   • Purpose: Track and examine the use of our Platform, prepare reports on its activities, and share them with other Google services. Anonymized IP ensures partial privacy protection.
3. Google Analytics for Firebase:
   
   • Personal Data Collected: Cookies; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data
   • Purpose: Real-time analytics, user engagement insights, crash reporting, and performance monitoring.
4. TestFlight (For Beta Testing, if applicable):
   
   • Personal Data Collected: Cookies, email address, Usage Data
   • Purpose: Beta testing and early feedback, to improve stability and user experience.

You can manage or disable cookies in your browser settings, but this may impact the functionality of certain features. For detailed instructions on opting out of analytics tracking, see each service provider’s documentation.

7. Data Storage and Security

• Location of Data: All personal data is stored on AWS India servers.
• Security Measures: We implement industry-standard security protocols such as encryption to protect data against unauthorized access, alteration, disclosure, or destruction.
• Data Retention: We retain personal data as long as necessary to fulfill the purposes outlined in this Policy or as required by law. Once no longer needed, we securely destroy or anonymize it.

8. Your Rights

Under the DPDP Act of 2023, you may have the right to:

• Access: Request information about the personal data we hold about you.
• Correction: Update or correct inaccurate or incomplete data.
• Deletion: Request the erasure of your personal data if it’s no longer necessary.
• Withdrawal of Consent: Revoke consent for specific processing activities at any time without affecting the lawfulness of processing based on consent before its withdrawal.
• Objection: Object to certain types of processing, subject to legal grounds.

To exercise these rights, please contact us at privacy@thelifetrackr.com

9. Children’s Privacy

We do not knowingly collect personal data from children under 18 without verifiable parental consent. If you believe we have collected data from a minor without proper consent, please contact us immediately.

10. Changes to This Privacy Policy

We may update this Policy periodically to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will notify you of any significant updates by revising the “25 December 2025” at the top or by sending you an email, if required by law. if we are unable to reach you, you should visit this page often.

11. Contact Us

For questions or concerns regarding this Privacy Policy, please contact us at:

• Email: privacy@thelifetrackr.com
• Address: Life Tracker India Private Limited, 8a, Haroon Building, 190 S G Marg, Mumbai 400002, India.
• Phone: +91-8591166275